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CV

Professional Summary

Work Experience

2017-2021

Marketing Executive - Iberostar Hotels & Resorts

Iberostar Hotels & Resorts is a Spanish company based in Palma de Mallorca. Its presence in Cuba dates back 25 years with a total of 17 properties, with over 9000 employees.

2016-2017

Sales Executive & Central Park Hotel

The Parque Central hotel is the leading hotel in Havana for its level of quality, price, and proximity to Old Havana. As Head of the Events office, I was responsible for conventions, events, meetings, and incentive programs, as well as commercial management for direct and corporate clients (embassies and companies).

2014-2016

Account Executive & Publicitur S.A.

Publicitur S.A. is the only public Communications & Advertising Agency in Cuba.

Focused on a business model that concentrates on tourism brands which makes up 65% of its portfolio. It also provides communication & advertising assistance and guidance to non-tourist brands and to the private sector.

Education

2021-2022

Royal Holloway, University of London

MSc Digital Marketing

2009-2014

University of Havana

BA Social Communication

ACHIEVEMENTS

Chevening FCDO Awarded (2021 - 2022)

Chevening is the UK government’s international awards programme aimed at developing global leaders.

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